The Shock of Recognition
It really is the shock of recognition once you grok what’s going on in the world at the moment. You see, once upon a time there was a brilliant and clever man by the name of Marshall McLuhan. You may have heard of him. He wrote a particularly intellectually hip and as it turned out famous book called The Medium is The Massage which people often insist on calling The Medium is the Message. You of course now have the opportunity to avoid making this common mistake. Which will just go to show that you were paying attention when it mattered. McLuhan wrote The Medium back in the 1960s and it’s full of quotable quotes that you could sit around in a cafe fantasizing that you had said yourself . . .except you didn’t. Such is the shock of recognition.
McLuhan in fact said this: The shock of recognition! In an electronic information environment, minority groups can no longer be contained – ignored. Too many people know too much about each other. Our new environment compels committment and participation. We have become irrevocably involved with, and responsible for, each other.
He said this of course way before Adbusters extended a general invitation to concerned global citizens to Occupy Wall Street. About 50 years before actually. So it’s no surprise that he also coined the term Global Village. Here’s what McLuhan said in 1962 The new electronic interdependence recreates the world in the image of a global village. Ain’t ‘alf been some clever bastards.
The Butterfly Effect – this story just in – The story of how From a Single Hashtag a Protest Circled The World Sydney Morning Herald Wednesday 19th October 2011 by Ben Berkowitz. How the protest gained traction > a great example of the Butterfly Effect.
Meanwhile over on FaceBook . . .D.K.Matai of ATCA 5000 posted under the heading Too Big, Too Fast & Too Powerful to Ignore – Self Assembling Dynamic Networks Gather Momentum
He says: ATCA 5000 made only one prediction for 2011: “Beware self assembling dynamic networks” and boundary-less tribalism. Little did we realize when making the forecast that this year would see . . (goes on to list all the unrest including Arab Spring and Occupy Wall Street plus others) – he then concludes – What is common about these global protests is the rapid-fire way in which like-minded individuals have come together around the world – almost in the blink of an eye – to protest at a somewhat broken and corrupt financial and economic power system that appears to them to be favouring the ruling elite, putting the planet in peril and may have clearly run out of fresh ideas to rejuvenate itself. The incumbent leadership ignores such protests and mass gatherings at its own peril.
In fact it was D.K Matai’s FB posting that inspired the review of McLuhan above. Run with the ball in the global village! And somewhere on the planet some Native American Elders have some fresh brilliant ideas that are very relevant. All things are just soooo connected at the moment. I have included the clip below which provides wise words from a beautiful human – Chief Oren J. Lyons, professor of American studies in UB’s Center for the Americas. So here’s the thing . . .will it be the shock of recognition in the Global Village that inspire some of those aforementioned leaders to come up with some fresh new ideas?