Australian Egg Corporation Supports Animal Torture, Cheats Consumers

15 04 2012

This is what 20,000 chooks a hectare looks like

The Greatness of a Nation and its moral progress can be judged by the way its animals are treated – Gandhi

The Australian Egg Corporation has just announced that they will support the mass torture of Chickens with the intention of hoodwinking the Australian public. Funnily enough they represent the interests of the big egg producers. James Kellaway the Corporation’s Managing Director is determined to sign off on the new standard which will enable the intense factory farming of 20,000 birds per hectare to be called “free range” – SMH April 15th Farmers Crack The Free Range Code. In fact Mr Kellawy admits that one in three eggs labeled Free Range currently come from chooks farmed in greater numbers that 20,000 per hectare.

We can only imagine that Mr Kellaway is a suit wearing man because if you’re going to administer and justify the mass torture of  animals and then attempt to defraud the Australian public in the process you probably need to be wearing a suit to get away with it. This is a fine example of corporate Fascism. Governance should be for the protection of humane and ethical standards, not to enable the maximisation of profits at the expense of the fair treatment of animals. When the interests of Government and Big Business merge. That’s called Fascism. This is the worst of Corporatism. It’s factory farming Nazism with the Chooks as victims. Bottom line: You can absolutely not trust the label Free Range anymore, you will have to look for the stamp of the Free Range Farmers Association or the Free range Egg and Poultry Association of Australia or when you are purchasing from a growers or farmers market be sure that the person selling the eggs can describe the conditions that the chooks live in. That would be one small step for a man one giant leap for the chooks.

You see there is a problem for the big egg producers. Australian consumers have been increasingly deciding that they would prefer eating ethical eggs, that is eggs that come from Free Range chooks. What Free Range was always supposed to mean is that that the chooks get to Range or Roam Freely on pastures thus enjoying a relatively happy existence. But you see the Egg Corporation supports the profits of big egg producing interests who don’t mind consigning an animal to a lifetime of torture as long as they can make a buck out of it. It costs more to produce eggs if you’re going to give the birds room to roam. Ergo it costs less if you can squeeze them in tight. Solution? Just redefine what is a Free Range chook. A very corporate solution to problem solving. Just call the problem something else. It’s not intense factory farming which is a form of animal torture. Hey presto! It’s Free Range.

Enter the ethically minded and caring small farmer types and the Free Range Farming Association. They long ago lobbied and won the right to call their more ethically produced eggs Free Range. But this started encroaching on the profits of the big producers whose sole aim is to maximise profits. So they moved the goal posts to enable the big producers to call a chook that’s stuffed into a fairly tiny space a Free Range chook. This deception has been going on for a while now. And since the big producers have managed to get away with it for so long they have decided to go the last mile and just claim the Free Range title – for marketing purposes you must understand – and apply it to the appaling condition of 20,000 chooks per hectare. The Greatness of a Nation and its moral progress can be judged by the way its animals are treated – Gandhi

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